Notícias de Mercado

Brazil car sales were down 2% in November 2012. Hyundai was hot!

18/12/2012

Following the October boom, the Brazilian light vehicles market was slightly down in November (-2.7% from last year). Year to date sales were up 6.3% confirming the new all-time record volume achievement. Hyundai climbed in 6th place with record share.

October light passenger vehicles sales were 297.029, down 2.7% and year-to-date sales were 3.291.000, up 6.3%. The market this year continue to grow, pushed by government short term de-taxation in spite the Brazilian economy reduced the growth pace from last year. The Gross Domestic Product (GDP) expanded 0.6% in Q3 2012 over the previous quarter. In September, the unemployment rate declined at 5.4%, the best in 8 months.

Looking at the best brands performance:

Fiat confirmed its position, selling 71.333 units with a share of 24.0%, down 0.7 points of share from the previous month. Year-to-date November sales were 763.70 with a share of 23.3%. The best-selling model was the Uno in 2nd, followed by the Palio 3rd, while the Siena was 5th.

Volkswagen was 2nd with 61.744 sales and a share of 20.8%, down 0.8 points of share from the previous month. Year-to-date sales were 697.674 with a share of 21.2%.Volkswagen held the best-selling model in the market, the Gol and others 6 models in the top 40.

Chevrolet in 3rd sold 52.638 units with a share of 17.7%, up 1.2 points of share from the previous month. Year-to-date sales were 580.104 with a share of 17.6%. The top model was the Celta in 6th while the Corsa was 10th.

Ford in 4th sold 23.977 units with a share of 8.1%, down 1.1 points of share from the previous month. Year-to-date sales were 292.765 units with a share of 8.9%. The best-selling model was the Fiesta, 8th this month.

Renault was 5th, with 17.852 sales and 6.0% of share, down 0.5 points from the October. Year-to-date sales were 219.283 with a share of 6.7%. The best-selling model was the Sandero, 12ththis month.

Hyundai climbed to the 6th position (9th year-to-date), selling 14.111 units with a share of 4.8%, up 1.6 points from the previous month. This was the record share for the Korean brand. Year-to-date sales were 91.511 with a share of 2.8%. The best-selling model was the HB20, 10th this month.

Toyota was 7th with 12.300 sales and 4.1% of share, up 0.2 points from the previous month. Year-to-date sales were 99.080 with a share of 3.0%. The Toyota Corolla was 16th.

Honda was 8th (6th year-to-date) with 10.711 sales and a share of 3.6%, down 0.4 points from October. Year-to-date sales were 122.677 with a share of 3.7%. The best-selling model was Civic, 20th this month.

Nissan was 9th (8th year-to-date) with 6.500 sales and a share of 2.2%, up 0.8 points from the previous month. Year-to-date sales were 95.595 units with a share of 2.9%. The Nissan March was 32nd.

Citroen was 101th, selling 5.956 units with a share of 2.0%, down 0.1 points from October. Year-to-date sales were 67.831 with a share of 2.1%.
Looking at the top models performance, the top 5models and the year-to-date remained unchanged from the previous month, with Volkswagen Gol, 1st with 25.591 sales, the Fiat Uno, 2nd with 18.611 sales, Fiat Palio 3rd with 17.268 units, the Volkswagen Fox, 4th with 13.538 units.

The Fiat Siena was 5th (9th year-to-date) with 11.606 units and a share of 3.9%, followed by the Chevrolet Celta in 6th with 9.894 units and a share of 3.3%.

The Fiat Strada was 7th (8th year-to-date) with 9.806 units and a share of 3.3%, followed in 8th by the Ford Fiesta (5th year-to-date) with 8.856 units and a share of 3.0%.

The Volkswagen Voyage was 9th (11th year-to-date) with 8.483 sales and a share of 2.9%, followed by the Hyundai HB20, jumped in 10th position (28th last mont), with 8.077 units and a share of 2.7%.

Behind, it was a good month for the Nissan March in 33nd position (73rd last month and 30th YTD) with 2.046 units, and for the Nissan Versa in 41th (75th last month and 42nd YTD) with 1.603 sales.

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