Notícias de Mercado

Businesses lack mobile strategy


wo-thirds of online businesses believe that a mobile strategy is an important factor for success this year, yet 89% have not yet developed their websites for a mobile device.

Barclays’ Online Business Outlook 2013 also showed that online firms that have developed mobile sites or apps generated 27.8% of revenue from mobile in 2012.

And half (53%) think that 4G networks will increase mobile traffic to websites even further.

The study painted a positive picture for online, with web-led business growing more than 50 times faster than the overall economy. Nearly two-thirds (64%) of respondents were optimistic about growth prospects in 2013.